To understand what is content marketing and how it can help your local business, you first need to realize that traditional marketing is becoming more and more obsolete, with forward-thinking marketers looking for better alternatives. Content marketing is a strategic marketing approach that focuses on the creation and distribution of consistent, valuable and relevant to attract the attention of a well-defined target audience, and consequently, drive profitable action from the customers. Think of it this way: Instead of pitching your services and products; you will be providing content that is genuinely relevant and useful to your clients that will help them solve specific issues. The relevance of content marketing is emphasized by the usefulness of the content posted by the business owners. This is what brings about the difference between content marketing and other random information posted online to try and get you to but stuff. It is also the factor that makes content marketing so intriguing n today’s internet environment comprised of thousands of marketing messages each day. In this post, we are going to address the question ‘what is content marketing, and how will it help my local business?
The following points further define what is content marketing and how it can help a local business
- Content marketing is the present and future of successful online marketing
- Content marketing generates higher returns on small investments
- Content marketing is a means of promotion without actually selling services yourself
- Expose your local business to new prospects and a larger audience through content marketing
- Content marketing helps you to improve trust with customers through lead nurturing
Content marketing has become such a profitable investment to all sizes of companies that most brands now hire a third party to manage their content strategy. Instead of writing the content yourself, you can hire people who have the skill to manage resources, effectively connect with online traffic, and create content that will effectively move your prospects through to your funnel. Let us look at a more detailed explanation of what is content marketing and how it can help your local business.
Content marketing is the present and future of marketing
Regardless of the marketing strategy you use, you should always understand what is content marketing strategy and why you stand to gain by including it in your process. Quality content-marketing should always come before all forms of marketing, including social media, SEO, inbound marketing, and PR. For SEO, content marketing rewards businesses that publish consistently and quality content. Successful PR strategies and Social Media marketing posts address issues that readers mostly care about. Content marketing is also a significant key in driving inbound traffic leads. However, the content should be appropriately optimized because without being ranked on the first pages of search results, the content will not be of much help.
Content marketing generates higher returns on small investments
Even if you are considering outsourcing your marketing content, or hiring someone to create marketing for your site, content marketing remains one of the cheapest marketing methods for small investments. Apart from the reduced cost, consistent content marketing will generate up to 3 times more leads. One method of content marketing that offers the highest targeted reaches with the best ROI is through emails. Top target email campaigns that make use of segmented lists has been proven to generate up to 700% more revenue than traditional forms of content emails. This testament shows the power of personalized content marketing when placed and targeted to the right consumer market at the right time, using the right message.
Content marketing is a way of promoting your brand without actual selling
When asked to explain what is content marketing, I always like to think of it as a form of marketing that lets you provide significant value beyond your service and product offer, to give your customers more reasons to pay attention to your brand. Your customers will follow you on social media and subscribe to your updates because they want to hear from you. They want to be updated on the most recent special offers information and promotions. Although your services and products are a valuable solution to some of the problems being encountered by your audience, your online clients also have other issues that are beyond the services that you are offering. Content marketing strategy aims to share what is most important to your audience outside of what your products and services can address.
Expose your business to a broader audience and a new world of prospects
The reason why SEO ranking is essential in content marketing is to make it reach as many opportunities and new audiences as possible. The online audience will take the head of the table in the top-ranked content on the internet and are very likely to share it. Getting local search engine optimization services should, therefore, be a vital marketing step.
Improve trust with your audience through lead nurturing
Brands that excel at lead nurturing through Local content marketing services spend almost a third less on their marketing efforts. This is because nurtured customers tend to make nearly 50% more purchases than any other customers. This defines what content marketing and how critical it is to hire the services of professional internet marketing experts to create, optimize, and rank the content to bring traffic is.
