Businesses have started investigating how local internet marketing will help their brand to grow in the next quarter and beyond. This is due to the recent surge of customers and business buyers heading online. Local internet marketing is a strategy where all company sizes can access affordable marketing options for advertising their brands. These options include social media marketing and Search Engine Optimization (SEO). This approach was arrived at after the realization that traditional marketing strategies pose a high cost that can only be afforded by name brands. The affordability of hiring local internet marketing services often result in higher returns on investments (ROI) for small enterprises. Local internet marketing also provides businesses with a broader customer base for their products and services. With the internet, all business sizes from small and medium enterprises to multinational have access to millions of prospective customers. Below, let us look at 7 of the most immense benefits of local internet marketing and how it can help you get more customers.
- A proper Search Engine Optimization technique will result in excellent ranking, which will, in turn, attract more traffic.
- Through the use of social media, a business owner can establish trust with their online audience, prompting more shares and consequently, more traffic flow
- Content marketing strategies such as blogging attracts consumer links naturally
- Video marketing lets you poll customers for their opinion on the latest products and services, or directly ask them to post their feedback on your website.
- Pay per click, one of the most recent methods to attract new visitors to your website
- Local business listings also referred to as business outreach, is another effective method of ensuring your customers can find your business
- Website conversion optimization is another way that helps you get more leads from your website traffic.
Today, with the increased number of consumers who buy products and services online, more and more companies are resulting in local internet marketing to connect with their customers and to advertise their products and services locally. This sets them apart from their immediate competitors and helps them to boost their profit margins. Below, we are going to discuss further the benefits of local internet marketing and how it can help you to get more customers.
Search Engine Optimization (aka SEO)
SEO refers to the way a website is optimized for better performance in the search results pages. Without SEO, business websites always find it challenging to rank on search engines such as Google or Bing, for keywords that are associated with products and services that they offer. Research shows that when a website appears on the first page of search results, it has a chance of getting 40%-50% of the traffic score. However, if you intend on using SEO as a local internet marketing strategy to grow your business, it is essential to work with a skilled SEO agency.
Social media advertising and marketing
Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are an excellent method to grow your business through local internet marketing. Companies usually set up official pages or account for their brands on social media sites to be posting marketing content to show their fans, clients, and potential customers. If you intend on maximizing the impact of local internet marketing, make a habit of advertising your brand on social media.
Content marketing
Content marketing strategy refers to an effort of reaching out to potential customers through posting informative content. Content used for this purpose varies from blog posts, eBooks, videos, or whitepapers. They all have a common goal, to convince your online audience to purchase your products or to partner with you. A solid local internet marketing strategy through content advertising can boost your business online in leaps and bounds.
Video Marketing
This is one of the most effective methods to offer interesting information to your online audience, as well as to establish conversations and to encourage repeat visits. Video marketing strategy does not have to be about your business only. Instead, it should focus on the industry as a whole. This way, you can explore trending ideas and talk about how they relate to your products and services.
Pay Per Click Advertising
PPC ads are displayed alongside other search results and are one of the most effective methods to entice your customers to click on them. Just as the name suggests, these ads require you to pay for each time a visitor clicks on your ad.
Local Business Listings (Citations)
This is another very new method of local internet marketing that imitates the traditional directories. These are lists of local businesses where customers can easily find a particular local business from a listed category. Local companies cited in these lists gains more trust than businesses that are randomly posted online.
